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Roswell incident
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===Tourism and commercialization === [[File:Roswell NM Main Street.jpg|Alien-themed street light on Main Street|alt=busy street with alien-style eyes painted onto streetlight covers|thumb]] [[Roswell, New Mexico|Roswell]]'s tourism industry is based on ufology museums and businesses, as well as alien-themed iconography and alien [[kitsch]].<ref>{{harvnb|Siegler|Baker|2021}}</ref> Many typical city features in Roswell are UFO-themed, including fast food restaurants, grocery stores, and street lights. A broad range of establishments offer UFO items.<ref>{{harvnb|Ricketts|2011|p=248}}</ref> A yearly UFO festival has been held since 1995.<!--<ref>{{cite web |title=FAQs |url=https://ufofestival.com/faqs/ |website=UFO Festival |archive-url=https://web.archive.org/web/20210918234138/https://ufofestival.com/faqs/ |archive-date=18 September 2021 |location=Roswell, New Mexico}}</ref>--><ref>{{harvnb|Ricketts|2011|p=253}}</ref> Several alleged crash sites are open to visitors for a fee.<ref>{{harvnb|Ricketts|2011|pp=251–252}}</ref> There are alien festivals, conventions, and museums, including the International UFO Museum and Research Center.<ref>{{harvnb|Ricketts|2011|pp=250, 253}}</ref> Around 90,000 tourists visit Roswell each year.<ref>{{harvnb|Clancy|2007|p=94}}</ref>
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