Editing Wake up (section)

== Possible historical precursors ==

The way "wake up" is used today has similarities to older messages that address the listener or reader suddenly. For example, [[Milton William Cooper|William Cooper]] wrote in [[Behold a Pale Horse (book)|Behold a Pale Horse]]:

<blockquote>
I firmly believe that all adult [[Secret society|secret societies]] that practice degrees of [[Initiation ritual|initiation]] and consider the members to be "illuminated" are branches of the original ages-old [[Illuminati]]. Their goal is to rule the world. The doctrine of this group is not [[Democracy|democracy]] or [[Communism|communism]], but is a form of [[Fascism|fascism]].  

The doctrine is [[totalitarian socialism]]. ''You must begin to think correctly''. [Emphasis added.]<ref>{{Cite book |last=Cooper |first=Milton William |title=[[Behold a Pale Horse]] |date=1991 |publisher=Light Technology Publ |isbn=978-0-929385-22-8 |location=Sedona, Ariz |pages=79}}</ref>
</blockquote>Cooper’s phrase "You must begin to think correctly" shifts from explanation to a direct command, much like "WAKE UP" is used in some popular social media videos. This sudden change is meant to emphasize the importance of the message and encourage [[critical thinking]].

Cooper himself used the phrase.<ref name=redditOOTL />