Alternative 3

Alternative 3 is a conspiracy theory suggesting a secret plan by global elites to address environmental catastrophes through relocation of select human populations to other planets or underground facilities. This theory gained notoriety after being depicted in a 1977 UK TV mock-documentary, presented as an investigative report.

Origin

In June 1977, a British television network aired "Alternative 3" as part of its Science Report series. This episode, intended as an April Fools' Day prank, speculated on the evacuation of Earth’s elites due to imminent environmental collapse. Although fictional, many viewers believed it was genuine, leading to widespread intrigue.

Claims

The theory suggests a secretive global government considering three drastic options to ensure humanity's survival in the face of overpopulation and environmental degradation:

• Alternative 1: Massive population reduction through environmental management.
• Alternative 2: Creation of underground habitats for survival.
• Alternative 3: Relocation to Mars, where a colony was allegedly already established.

Public reception and cultural impact

The fictional "Alternative 3" episode was taken by some as a factual disclosure. Subsequent media elaborated on the theory, embedding it within discussions of globalization and technological advances.

Legacy

The theory was notably referenced by Milton William Cooper, an American conspiracy theorist, in Behold a Pale Horse, where he claimed it formed part of a larger narrative regarding a New World Order. Cooper suggested that elites were planning for a catastrophic event by preparing extraterrestrial or underground colonies. The theory's staying power reflects its influence within conspiracy circles and its enduring presence on the internet.